Brochures are one of the best tools for branding your company. Below are three of the biggest mistakes we've noticed, and how to avoid them.
Mistake #1 - Leave Behinds: In an effort to save time and money, owners will get one person to blanket an entire region. They will usually do this by leaving stacks of brochures in offices, lobbies, malls, etc.
- FIX: Try to interact with prospects. Instead of hiring one person to blanket a region for an entire week; invest that money in a street team that will hand your brochures out one day each month.
Mistake #2 - Sub-par Design: In an effort to save money, owners will sometimes ask an employee, friend or family member to create a piece.
- FIX: Trust people who went to school in design. Save time and money by letting us do the legwork with our talented graphic designers. Click here for quotes.
Mistake #3 - Skimping on Quality: With many small business owners, they will look at the bottom line – and with good cause. However, one thing you should not skimp on is quality.
- FIX: Before you look at the cost, consider the quality. You should research online, and be sure to ask about paper, gloss, finishing options (embossing, binding, foiling, etc.) and turn around time.