Brochures are everywhere. They can be found in almost all doctor’s offices, lobbies, grocery stores and even mailboxes. However, in order to attract prospects to your brochure, you must create interest and a reason for them to read your brochure.
First off, know your target demographic. By knowing your target demographic, you can easily understand what your reader might be most attracted to. Is your target young, highly educated and living in a certain area? Then speak to that demographic.
Title it correctly. If you’re having trouble creating the title of the brochure, create the content first and then go back to see if there is something that sums up all of the points in a simple sentence. Then deduce it to a simple phrase until you create something that is easily digestible and creates instant appeal. Also put the title in the active tense, and avoid and passive voice.
Think about magazine covers. Next time you pass the magazine aisle at the grocery store, examine the covers of each magazine and see how they create instant appeal. It is the publisher’s job to get eyeballs, and have it be instantly readable. Then think of ways to encompass their formatting on to your brochure. Be sure to examine the imagery they use, the color contrasts, the phrasing and the call to actions.
An intricate piece to attracting brochure attention is the distribution methods. Many times, brochures are left in doctor’s offices, lobbies and even car windshields! However, connecting with a prospect face-to-face is something that arouses most interest. Having a person to connect a brochure with will bring about brand recognition, while also giving you an opportunity to sell your service in person.
Remember to have fun and try experimenting with different brochure techniques that help you to explain your business and then track each brochure’s design by including a reference number. Including a reference number will help you to clearly track which brochure design gains more sales.
Try these brochure printing techniques now!