Brochures are perhaps the number one selling tool when it comes to your business. Below are a few tips to ensure you not only get the best from your marketing efforts, but also that you are getting the best brochure design possible.
Design - Try to have the design of the brochure be something that is in line with your other marketing collateral. That means that your brochure should match your business card, flyer and other marketing material. So cross-compare your brochure with your catalogs, flyers and even website!
Copy - Make sure that your copy is something that will interest just about anyone who picks it up. So think about what you would like to see, and try to include that on your brochure.
Shape - Try to choose a shape that is unlike the usual long rectangle. By choosing a shape that is unique you are better able to stand out, while also being able to spread word for what it is they are looking for.
Colors - Make sure that the colors you choose are the same colors that are on your website flyers and bookmarks. This will ensure that your brand identity is held in tact, as well as help in building greater brand recall.
When you are done, be sure to ask your friends, family and colleagues what they think of your brochure. This will help in creating the most effective brochure.
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