Florence Fancy

When one enters the enchanting world of Florence Fancy, one is immediately struck by its total dedication to the art of dressing children beautifully.

Housed on top of a charming brownstone on Manhattan’s Upper East Side, the company was founded by entrepreneur and mother of two, Nancy McCormick Vella, as the fashion source for discerning customers who want their children to look, and feel, stylish and distinctive.

Mrs. Vella knows that children’s clothing is a form of creative expression for those who select it. Parents’ perceptions of their child’s personality are reflected in what they choose for their youngsters’ wardrobe. Little princesses will adore Florence Fancy's feminine dresses that are elegant, graceful and made of ethereal fabrics. Your rough-and-tumble little fellow, who loves to bring the sandbox home with him, will love the sturdy, no-nonsense play clothes that will reflect his lifestyle and withstand multiple trips to the laundry.

The Florence Fancy Collection features clothing for specific occasions, as well as pieces that are multi-purpose. The fabrics, often specially made for individual garments, are durable and easy to wear. Patterns are bright, colorful and fun; the three main ingredients that make children love the clothes they wear.

Mrs. Vella travels frequently to all the fashion capitals of Europe in her quest to bring back items not readily available in the United States. Exclusive brands run the style gamut from classic, to whimsical, to vintage, to formal, to contemporary. The clothing exemplifies the high standards of European craftsmanship and grace. In spring 2012, Florence Fancy is pleased to announce the introduction of its own line incorporating a renaissance of Florence touched in with a bit of fancy!

Florence Fancy's commited to excellence and devotion to the highest level of customer service will result in many visits to their wondrous emporium from you and your friends (if you decide to share your secret with them!).