Flyers are the quintessential marketing piece to just about any business. Due to their form they can be handed out, included in marketing material and even mailed. However, with all of the benefits it is important to remember that you should always include proper design. Below are the three top tips to ensure you get the most from your flyer marketing.
Copy - Make sure that the copy you choose is something that is straight and to the point. By including copy that is short, you're better able to communicate your ideas, as well as motivate the recipient to take action.
Shape - By having unique shaped flyers, you are better able to get attention. Just remember, the more intricate the shape the more likely it is to be noticed. So try and get the most out of your campaign by choosing a shape that embodies your industry.
Call to Action - Perhaps the most beneficial piece to any flyer is the call to action. A call to action is best stated in the end, and works as a funnel. The most broad ideas and benefits of your business are stated in the beginning that are quickly followed up with a short, decisive call to action. Just be sure to clarify whether they should call, email or visit.
When you are done, be sure to get as much feedback as possible. Good luck!