Picture a new future! More than just one of the top surf shops in New York City, Volcom strives to better their clothing and the community. Volcom’s New Future involves a partnership with EnviroSurfer, the online surf shop featuring V.Co-logical Series products, as well as other sustainable options from all surf brands.
The fall 2012 collection at this surf shop includes their most environmentally conscious selection of Volcom Brand Jeans yet! When shoppers purchase a pair of jeans from the V.Co-Logical Series collection, 1 percent of every dollar spent goes towards select environmental protection organizations, as part of the 1 percent for the Planet Membership. Choose from a wide selection of premium quality, great fitting and classic jeans while making a contribution to the environment.
All items from the surf shop that are a part of the V.Co-Logical Series collection contain 100 percent organic cotton. Grown with any toxic chemicals, while utilizing biological pest control methods, organic cotton relies on only natural fertilizers, thereby reducing the crops environmental impact. The new 2012 denim collection is the surf shops most environmentally conscious denim to date.
In an effort to make a difference even further, this collection of denim saves an estimated 17 gallons of water per jean, a 94 percent decrease than other conventional methods. Utilizing methods like ozone bleaching and laser finishing, this provides a 100 percent reduction of chemicals used to wash these jeans, making them easier on the environment.
Along with this remarkable environmental contribution, the surf shop used Cone Selvedge denim made in the United States at the White Oak Factory in North Carolina. Along with manufacturing, all of these jeans have been cut and sewn right here in the USA, making it easy for consumers to purchase jeans that are not only environmentally friendly but 100 percent American made.
Stop by surf shop Volcom in NYC and check out the variety of eco-friendly, denim styles as well as their well-known sports apparel.