Posters are perhaps the one marketing piece that is the most visually appealing marketing staple to just about all marketing campaigns. They not only allow you to display your branding on the largest display possible, but they also allow you to reach hundreds of people using a single item. 1800 Postcards has compiled the top four tips to ensure that your poster stands up to your key demographics.
Color: Make sure you use color to your advantage. Colors are perhaps the most important tool to creating a poster that not only stands out. As a result consider the composition of your poster and properly place light and dark colors in places that highlight your most important points.
Composition: Make sure that the composition of your poster is balanced. Having an offsetting composition will only detract from your main focal point. Try and think of ways to balance the symmetry while also highlighting important points. Looking at the poster as a complete work of art helps you in determining the value of the overall aesthetic.
Images: Make sure that the images you use are large. Having large images will help in drawing attention to your focal point. It will also help in conveying the message you want as quickly as possible. Without smaller competing images, the viewer is left to focus on a one two large images making it clearly explained for just about anybody.