Marketers are frequently charged with the task of meeting overwhelming goals with a limited budget. Below are our top three overlooked mistakes that both marketers and small businesses often make.
Connectedness - Many times small businesses seek to sell, sell, sell without building a rapport. It alienates your prospect, and also disconnects your brand. Instead, try to research your key demographics - see the their cultural tendencies, the interests they pursue and the professions they are in.
Brand Confusion - Many times printed materials will not align with other branding initiatives. This can prove fatal in build brand awareness. Base your printed collateral off of your other promotional materials. This will help in not only unifying the brand, but also in building brand trust.
Unclear Need - Many times there is unclear copy explaining what problem your business will solve. The recipient should be able to look at the marketing collateral, relate to it, and then see the need for investing in your product and service. If they don't see a need first and foremost, they will lose interest.
Avoid these three common mistakes and make the most of your marketing efforts. Give us a call, or click NYC Printing - 1800 Postcards to see how you can expand your brand with printed materials.